Disclaimer: I’m sure there are going to be some spoilers in here. With that being said, act accordingly, brethren.
So, let’s just skip the formalities and get straight to the point, son. Over the weekend, my wife and I finally watched The Social Dilemma on Netflix. All I know is, based on my own social media habits, these programming bastards are right, man. I mean, a LARGE number of us are completely addicted to these sites and apps, fam. The way I see it, it’s high time that we unplug from the Matrix, bruh.
Ok, for those who are unaware, Netflix just released a documentary that chronicles our dependency on social media. Now, to further the point, the doc interviews a number of developers and business folk who were/are intimately involved with companies like Google, Facebook, Twitter, Instagram, Pinterest, etc. From there, these individuals outline the deliberate ways in which these companies design their products to keep users engaged. At the core, they don’t believe that there were nefarious intentions with these algorithms. However, our society has been irreparably changed by the developments.
As an example, one of the developers interviewed was part of the team that created the Like Button on Facebook. At the time, they thought it was just a cool little idea. They really didn’t envision a time when people would do outlandish shit for this type of attention. They didn’t envision a time when folks, especially preteens and teens, would harm themselves or commit suicide because of a lack of acknowledgement. Frankly, these sites have WAY too much control over our thoughts and emotions.
Now, I’m not going to sit here and pretend like I’m exempt from all of this. On the real, I’m OUTRAGEOUSLY addicted to Instagram. Shit, my Explore Page always keeps me engaged with copious amounts of music, MMA and Jiu Jitsu posts. Side note, there are also a few posts of women, but like I tell my wife, I don’t know how they got there! Anyway, these developers and programmers make it a point to study us. Based on our activity, they know EXACTLY what we want to see. From there, they keep us overstimulated on these apps and sell our data to the highest bidder. Hell, even the action of pulling down the screen to refresh the page was designed to affect us psychologically. All in all, a bunch of tech heads have complete control over our brains.
In the end, I highly recommend this documentary. On one hand, I think some of the background music and the dramatizations are a little overdone. On the other hand, I’m blown away by all of the ways that these companies play us like puppets. Eventually, there’s going to come a time where I unplug completely. All I can say is, the minute that I no longer need social media to promote this blog, I’m gone, son. That is all. LC out.