Look, I have a question for all of my minority brethren out there. Seriously, why do we give a fuck about Gucci? Why do we give a fuck about H&M? For that matter, why do we give a fuck about ANY of these corporations? On the real, why do we allow ourselves to be “hurt” by entities that have never cared about us? At this point, NO ONE should be surprised when a conglomerate does something stupid. The way I see it, we need to stop supporting ALL businesses that don’t support us. Period.
So, for those who weren’t paying attention, Gucci got their blackface on. Anyway, the shenanigans began when they advertised a black turtleneck with red lips to cover a person’s mouth. Now, I shouldn’t have to explain to anyone why that’s ridiculous, son. I mean, just look at the embedded picture, man. Like, really? Really, Gucci? Listen, am I supposed to believe that NO employee saw that sweater and said “that ain’t it, chief”? To make matters worse, Gucci was trying to charge folks $900 for this travesty, fam. Keeping it a buck, I don’t even know what to say here, bruh.
Listen, this isn’t the first time that a company has spit in the faces of “melanated” folk. Real talk, weren’t we just mad at H&M for their “Coolest Monkey In The Jungle” hoodie like a year ago? The point is, we put so much stock in corporations that don’t have our best interests at heart. The question is, why? Like, why don’t we just support our own people who work in these same fields? Look, I know Dapper Dan is trying to be the middleman, but I’d rather buy directly from him, son. Dan was the MAN in Harlem before these same vultures conspired to take him down. Now, I won’t knock him for teaming up with Gucci, but he was a certified legend without them, fam.
In the end, my point is simple, bruh. Ultimately, we need to leave these companies alone, son. By and by, we need to pool our resources together and champion people in our communities. At the end of the day, fuck a boycott, man. In my eyes, these entities should’ve never had such control over us in the first place. So, instead of “improving” Gucci, let’s focus on putting our own brethren in positions of influence, fam. Frankly, these high-powered losers don’t deserve our money anyway. That is all. LC out.