Ah, Facebook. I mean, what can I say about this website, son? It can be extremely useful and the Devil at the same time, man. All in all, Facebook has been an integral part of my blog’s success since I started writing in 2010. In any case, after numerous changes over the years, I’m finally starting to get hit by Mark Zuckerberg‘s constant updates. With that being said, I’m not exactly sure what that means for the future of my blog.
Now, let’s be honest, fam. On the real, I shouldn’t have to explain the heat that Facebook has received over recent years. Frankly, given the disproportionate amount of “fake news” that’s been spread across the site, Zuckerberg and company have had their feet put to the fire, bruh. In response, the company has made sweeping changes to how content is curated. Namely, it’s more interested in interactions between individuals than promoting businesses and websites. Obviously, I fall into the latter, son.
Look, I wouldn’t be me if I wasn’t transparent, man. Real talk, in the early days of my blog, Facebook was responsible for about 60% of my traffic, fam. The way I see it, I wouldn’t have a following if it wasn’t for the site, bruh. Thankfully, those early years have helped me build a base that continues to support me. However, I’m starting to notice a massive drop-off in “reach,” son.
Shit, let’s talk about this “reach,” man. Basically, Facebook allows users with a dedicate page to see how many people were “reached” by their respective posts. Now, up until a few months ago, I was used to seeing hundreds/thousands of people “reached” by the content I was posting. Moving on, does anybody want to guess how many people “saw” my post yesterday? Eight, fam. Eight! So, out of all of my followers and all of the people in my Friends List, Facebook only showed my shit to eight people, bruh. Needless to say, I was fucking tiiiiiiight, son.
Honestly, I can actually point to the exact day the shift happened, man. So, back on May 15th, I wrote an article about the tomfoolery of the abortion laws in Alabama and Georgia. Anyway, Facebook told me it was “reached” by 1,078 people. The next day, I made a post about the Wu-Tang Clan documentary on Showtime. Facebook told me it was “reached” by 11 people. Ever since then, my shit has been drastically off, fam. In the span of a day, my engagement on that site decreased by 99%.
Thankfully, I have a dedicated fan base who’s been riding with me for years. So, my actual views are as strong as they’ve always been. Keeping it a buck, my original fans are the ones who are keeping my shit afloat, bruh. The problem is, it’s been harder for me to attract new people. But, LC will figure out a way around the bullshit, son. Hell, it’s impossible for me to walk away from shit that I care about, man.
In the end, that’s enough rambling from me for today. fam. Ultimately, I just want to thank everyone who’s held me down from the beginning. By and by, it’s a great thing that a lot of the legwork was done in the earlier days, bruh. All I know is, if I were starting a new blog today, I don’t even know how I would gain traction in this new system, son. At the end of the day, it’s a good thing that I don’t have to worry about that part of it, man. That is all. LC out.
P.S. I’m also not falling for the Facebook gaffle of paying to increase my “reach.” Fuck that, Zuckerberg! Fuck all of that, fam. Good day.