So, let me begin this post by saying that I don’t know. Like, I don’t know the details of Jay-Z‘s deal with the NFL and I don’t know what the long-term effects will be. All I can say is, this entire scenario makes me feel uncomfortable, son. I mean, the NFL doesn’t have a strong history of giving a fuck about social issues, man. With that being said, am I really supposed to believe that they have the best intentions, fam? Sorry, but I’m not rolling yet, bruh.
Ok, for those who missed it, Jay-Z’s Roc Nation just signed an exclusive deal with the league. Based on their partnership, Jay-Z and company will help the NFL choose performers for various events during the season, including the Super Bowl. In addition, Roc Nation will help the league with their social justice efforts. Now, I won’t lie, son. On the real, I have a ton of fucking questions, man. First, since when did the NFL give a flying fuckity-fuck about social justice? Second, why wasn’t Colin Kaepernick factored into any of this “reform,” fam?
Look, from a business standpoint, this looks like a coup for Jay-Z. Shit, he essentially controls the league’s entertainment brand, bruh. But, on face value, it looks like he put commerce over protest, son. Listen, it’s now a well-known fact that the NFL blackballed Kaepernick for kneeling. As of this minute, he STILL doesn’t have a job playing football, man. Furthermore, he basically had to bring a lawsuit against the league to expose their injustice against him. All the while, Jay-Z was apparently working with the NFL behind the scenes. Hell, the rumor is that this deal was being crystalized over the past year. Meaning, while Kaepernick was literally fighting with the league, Jay-Z was secretly working with them. Nah, I don’t feel good about any of that, man.
To make matters worse, I didn’t like Jay-Z’s response to the initial criticism. Fam, he literally said “We forget that Colin’s whole thing was to bring attention to social injustice. In that case, this is a success. This is the next phase. There are two parts of protesting. You go outside and you protest, and then the company or the individual says, ‘I hear you. What do we do next?… So what are we gonna do? You know what I’m saying? Help millions and millions of people, or we get stuck on Colin not having a job.” Bruh, Jay-Z can’t decide what the “next phase” is. Especially not when the original protester is still being treated unfairly.
Son, Kaepernick’s suit against the NFL literally concluded this year. Am I supposed to believe that after battling that man for so long, the league is actually sincere about social justice? Frankly, it’s easy for Jay-Z to say that we’re “past kneeling.” Real talk, he’s not the one who’s had his career destroyed in the process. Man, there are still a ton of owners in the league, like Jerry Jones, who hated everything that Kaepernick represented. On top of that, the owners are the ones who really control Commissioner Roger Goodell. So, sorry if I don’t believe that they want to alter anything about how they do business.
In the end, I really wish that something positive comes out of this situation. However, I’m not getting my hopes up, fam. Ultimately, the NFL has shown on countless occasions that they don’t give a fuck about social issues, bruh. By and by, I think Jay-Z is being a little flippant with his reaction to people’s questions. At the end of the day, Kaepernick was trying to bring awareness to racial injustice in America. Keeping it a buck, I don’t see how planning a Super Bowl Halftime Show will help with that, son. But, only time will tell. Just please, don’t disappoint us, Jay-Z. That is all. LC out.