So, I’m just going to get straight to the point, son. Look, if I have to explain to anyone why a Black child wearing a “monkey” hoodie is wrong, then they should stop reading this. I mean, there are multiple levels to why this is fuckery at the highest level, man. In any case, the real issue is, I don’t know who deserves to catch these hands first: H&M or that kid’s parents.
Ok, before I continue talking about the words on the hoodie, let me talk about the hoodie, fam. Now, in the wake of Trayvon Martin, there was a concerted effort to criminalize Black people who wore hoodies. Hell, just ask Hillary Clinton and Geraldo Rivera, bruh. First, Clinton literally said that “the sight of a young Black man in a hoodie still evokes a twinge of fear.” On top of that, Rivera urged Black and Hispanic parents to deter their children from wearing hoodies. According to his logic, the hoodie got Martin killed by George Zimmerman.
Listen, if a hoodie is that detrimental to a Black person’s image, why would H&M dress a young Black boy in one? With that being said, let’s talk about the words ON the hoodie now. “Coolest Monkey In The Jungle?” Really? REALLY?! THAT’S the slogan that H&M thought was appropriate for their ad?! Good fucking Lord, son, I can’t believe the level of stupidity here! Look, like I said before, I shouldn’t even have to explain why comparing Black people to monkeys is a bad look, man. Shit, just look at the history of Western Civilization, fam!
My thing is, who okayed this shit, bruh? Real talk, advertising and marketing are substantial departments, son. Are we saying that NO ONE saw the issue here before this tomfoolery went up? NO ONE understood the possible ramifications of this? Furthermore, where the fuck were this kid’s parents? They were cool with their son modeling this type of nonsense? On the real, ain’t no amount of money worth my child’s self-esteem and respect, man. Keeping it a buck, if this were my kid, someone at H&M would have to catch this rear naked choke, fam.
In the end, everyone needs to be called out for this shit, bruh. Ultimately, this kid is still young and probably doesn’t understand the meaning behind his exploitation. By and by, I’m glad people like The Weeknd are chucking the deuces to stupid ass H&M. Clearly, they don’t give a flying fuck about how they present people from different cultures. All I know is, someone still needs to get this ass-whooping, son. That is all. LC out.